This is a headline for a blog post about writing headlines.
- Copywriting
- Creativity
Human v machine
There’s something rotten in the state of copywriting
- Copywriting
When was the last time you removed your creative straightjacket?
- Creativity
Copywriters on the rack #36: Megan Rose Douglas
- Copywriters on the rack
Confessions of a Copywriter #1: The worst headline I’ve ever written
- Copywriting
AI copywriting. Let’s put the record straight!
- Copywriting
How did I get here? And where does all that creative inspo come from?
- Copywriting
- Creativity
Don’t put your daughter on the stage (or let her become a Freelance Copywriter)
- Career
- Copywriting
Copywriters on the rack #35: Matt Drzymala
- Copywriters on the rack
Copywriters on the rack #34: Mark Grainger
- Copywriters on the rack
Trust. The cornerstone of freelancing life.
- Copywriting
Copywriters on the rack #33: Graeme Piper
- Copywriters on the rack
What Freelance Copywriters expect from their clients
- Copywriting
Copywriters on the rack #32: Jo Millett
- Copywriters on the rack
What design agencies want from Freelance Copywriters
- Copywriting
Copywriters on the rack #31: Mel Barfield
- Copywriters on the rack
Don’t wait for the right time
- Career
- Copywriting
Is it just me, or can you still smell 2023?
- Career
- Copywriting
Suck on this, ChatGPT
- Creativity
Freelance Copywriters need to play the long game
- Copywriting
The detours are the journey
- Career
Copywriters on the rack #30: Tom Davies
- Copywriters on the rack
How to make your freelancers fall in love with you
- Copywriting
How to make your clients fall in love with you
- Copywriting
The serious business of redundancy in the creative industries
- Career
- Creativity
Getting about a bit
- Copywriting
Taking yourself seriously – the shortcut to an early grave
- Copywriting
Sorry, but talent will only get you so far
- Copywriting
Copywriters on the rack #29: Dee Primett
- Copywriters on the rack
Seven reasons not to hire Jonathan Wilcock
- Copywriting
Copywriters on the rack #28: Dave Harland
- Copywriters on the rack
Tales of the Univited #6 Euston, we have a problem
- Tales of the uninvited
Pennies for your thoughts
- Copywriting
Copywriters on the rack #27: Andrew Boulton
- Copywriters on the rack
Copywriters on the rack #26: Ben McKinney
- Copywriters on the rack
First rule of freelancing – don’t be a pain in the arse
- Copywriting
Grab your disco knickers; we’re having a party
- SWI…
Copywriters on the rack #25: Vikki Ross
- Copywriters on the rack
Forget everything you know (about copywriting)
- Copywriting
Copywriters on the rack #24: Ed Callow
- Copywriters on the rack
Copywriters on the rack #23: Ian David
- Copywriters on the rack
Copywriters on the rack #22: Sally Fox
- Copywriters on the rack
How to land your first copywriting job (aka, 1001 ways to skin an HR Director)
- Copywriting
Copywriters on the rack #21: Catherine Jones
- Copywriters on the rack
37 things I’ve learned from a career in copywriting
- Copywriting
Copywriters on the rack #20: Felicity Wild
- Copywriters on the rack
Copywriters on the rack #19: Glenn Fisher
- Copywriters on the rack
Why discounting your freelance copywriting fees doesn’t make (long-term) business sense
- Copywriting
Copywriters on the rack #18: Penny Brazier
- Copywriters on the rack
No one cares about freelance copywriters – get over it
- Copywriting
Copywriters on the rack #17: Fi Shailes
- Copywriters on the rack
Copywriters on the rack #16: Emily Penny
- Copywriters on the rack
Copywriters on the rack #15: Chris Miller
- Copywriters on the rack
Good Copywriters keep good company
- Copywriting
- Creativity
Copywriters on the rack #14: Katie Thompson
- Copywriters on the rack
Copywriters on the rack #13: Nigel Graber
- Copywriters on the rack
Tales of the Uninvited #5: Four years in the saddle.
- Tales of the uninvited
Copywriters on the rack #12: Emma Cownley
- Copywriters on the rack
There’s nowt wrong with being nice
- Copywriting
Copywriters on the rack #11: Joe Jeffries
- Copywriters on the rack
Tales of the uninvited #4: Junior Bake Off and the meaning of life
- SWI…
- Tales of the uninvited
Copywriters on the rack #10: Sophie Cross
- Copywriters on the rack
If you’re in the communication business, you need to communicate
- Copywriting
- SWI…
Copywriters on the rack #9: Lee Trott
- Copywriters on the rack
Copywriters on the rack #8: Fiona Thompson
- Copywriters on the rack
Tales of the uninvited #3: The day they killed advertising
- Advertising
- SWI…
- Tales of the uninvited
Copywriters on the rack #7: Nick Parker
- Copywriters on the rack
Copywriters on the rack #6: Sarah Townsend
- Copywriters on the rack
Copywriters on the rack #5: André Spiteri
- Copywriters on the rack
Freelance Copywriters adapt to survive
- Copywriting
Copywriters on the rack #4: Tom Albrighton
- Copywriters on the rack
Covid-19 has taught me to worry less (and helped me become a better Copywriter)
- SWI…
Copywriters on the rack #3: Katherine Wildman
- Copywriters on the rack
Copywriters on the rack #2: Gareth Hancock
- Copywriters on the rack
Copywriters on the rack #1: Alice Hollis
- Copywriters on the rack
- Copywriting
You must, you will, you are. How discipline can make you a better freelance writer.
- Copywriting
The best freelance copywriters never grow up
- Copywriting
Sometimes my job makes me weep
- Copywriting
- SWI…
5 reasons why you’ll never make it as a freelance copywriter
- Copywriting
Creativity doesn’t stop when there’s no brief
- Creativity
Senses working overtime (even if I’m not). Seeing.
- Copywriting
- SWI…
Senses working overtime (even if I’m not). Hearing.
- Copywriting
- SWI…
Freelance Copywriter and Backpocket Philosopher
- Creativity
- SWI…
6 steps to simplify your life and be a better freelance writer
- Copywriting
- Creativity
What do freelance copywriters do? A day in the life.
- Copywriting
Tales of the uninvited #2: A brush with death in Kashmir
- Copywriting
- SWI…
- Tales of the uninvited
How to survive as a freelance copywriter – lessons learnt the hard way.
- Copywriting
Tales of the Uninvited #1: How to kill a pig
- SWI…
- Tales of the uninvited
Life lessons and copywriting parallels
- Copywriting
Nescience Foods launches ‘Virtchew’ Freeganitarian snack range
- SWI…
Dot & Squiggle – life in the advertising agency
- Creativity
Storytelling and copywriting – sorry, you’ve got it all wrong
- Copywriting
- Creativity
How I slapped myself out of the freelancer doldrums
- Copywriting
- SWI…
I’m making it all up as I go along
- Copywriting
- Creativity
The Anagram Murders (a short story…)
- Copywriting
- Creativity
Recent guest blog posts (to April 2019)
- Copywriting
- Creativity
Job satisfaction (a short story…)
- Copywriting
- Creativity
Is it good to expose yourself online?
- SWI…
Why would anyone in their right mind pay for freelance copywriting services?
- Copywriting
Freelance creatives; spare a thought for your clients
- Copywriting
- Creativity
Headline unlovingly handcrafted in fluffy gray flannel, with a limp lining of blah blah blah etc.
- Copywriting
From German sausages to made up words, a Freelance Copywriter never stops learning.
- Copywriting
A copywriter needs thick skin and self-belief
- Copywriting
- Creativity
How do you doodle-do?
- Creativity
- SWI…
We’re Drifting Apart (handling life in the creative department Part 2)
- Creativity
- SWI…
Why you need to leave a g p in your copywriting
- Copywriting
Problem? Schmoblem! (handling life in the creative department Part 1)
- Creativity
- SWI…
Grab a hi-vis vest; it’s Traffic Island Discs #2
- SWI…
Traffic Island Discs
- SWI…
The Official People’s Top ‘You Gotta Watch’ Movie List
- SWI…
How to tell a creative copywriter their work sucks (without getting blood or tears on the carpet)
- Copywriting
- Creativity
The Non-Movie Buff’s Top 10 Movie List
- Creativity
What is copywriting? Art or Science?
- Copywriting
Copywriting for the worst client in the world
- Copywriting
Why you should never compromise on creativity
- Creativity
The Seven Deadly Skills of a Great Copywriter
- Copywriting
Rules are great. Let’s break ’em.
- Creativity
Why I don’t use the F word
- Copywriting
Probing the creative mind #10 Jim Archer
- Advertising
- Copywriting
- Creativity
Why you don’t need a specialist freelance copywriter
- Copywriting
Do puns have a place in advertising?
- Copywriting
Creative freelancer v Creative agency
- Creativity
40 freelance copywriting survival tips
- Copywriting
- Creativity
Brand tone of voice in action on the South Western line
- Copywriting
Probing the creative mind #9 Ed Prichard
- Copywriting
- Creativity
8765 days (excluding weekends) in advertising and design
- Creativity
Does brainstorming work?
- Creativity
The agony of a freelance copywriter
- Copywriting
How freelance copywriters conquer writer’s block
- Copywriting
Where do creative ideas come from?
- Creativity
Probing the creative mind #7 David Taylor
- Creativity
What I learnt in 2017
- Copywriting
- Creativity
- SWI…
The So, What If… 9×9 photography game
- Creativity
- SWI…
Probing the creative mind #6 Chris Harrison
- Creativity
Am I a copywriter or a content writer? Yes!
- Copywriting
Probing the creative mind #5 Stephen Ambrose
- Creativity
We’ve created a copywriting monster
- Copywriting
Probing the creative mind #4 – Mick Brigdale
- Creativity
Music and creativity
- Creativity
- SWI…
Getting creative with pumpkins
- Creativity
- SWI…
Freelance copywriter – passing the copy test
- Copywriting
Probing the creative mind #3 – Alex Bamford
- Creativity
Probing the creative mind #2 – Riz Jaffer-Clarke
- Creativity
Probing the creative mind #1 – Mick Sands
- Creativity
How to write a creative brief
- Creativity
Choosing a freelance copywriter
- Copywriting
So, What If…
- SWI…
Copywriting – the art of the one liner
- Copywriting
Copy editing – get to the point
- Copywriting
Advertising doesn’t work!
- Advertising