Blog

creative titbits and marketing gubbins

Jonathan Wilcock – Senior Freelance Copywriter

Recent guest blog posts (to April 2019)

There are blogs out there run by people who are brave/crazy enough to trust me to write a post or two for them. Apologies if I’ve brought those websites crashing to their knees.

If, dear reader, you are curious, here are a few links:

Why Designers and Copywriters Should Collaborate More
“I can’t believe it. They’ve asked me to come up with brand names again.”
You could have planted potatoes in the Graphic Designer’s forehead furrows…
Read more on TheLogoCreative.co.uk

Negativity, creativity and our online, collective Karma
The Internet is amazing. It’s also a bitter and twisted place.
Supposedly educated, creative people use the Internet (particularly social media) to spread great big, stinky bucket-loads of tittle-tattle and twit-twattery…
Read more on Lucidity.org.uk

Who put the free in freelance?
Free is good. There’s ‘free as a bird’, ‘free to do what you wanna’ and ‘I’m free next Thursday’.
Then there’s the other kinds of free. ‘Can you just bang out a sample paragraph or two’, ‘we’ve asked two other writers to pitch their ideas too’ and the classic, ‘if you rewrote the home page, that would give us a better idea if you’re right for the job’…
Read more on CopywriterCollective.com

The designer’s guide to Brand Tone of Voice
This post is for anyone who needs to work with words, but isn’t a fully paid-up member of the Royal Guild of Copywriters. It’s a practical guide that should not only convince you of the power of defining a brand’s ToV, but will help you to bring words into play when tackling your next branding brief…
Read more on TheLogoCreative.co.uk

How to write better headlines
I can’t emphasise too much just how important headlines are. If you were in catering, they’d be your TripAdvisor review, menu and Fred the Maître d’ – all in one.
Like the smell of fresh baking bread, a good headline draws people in. If it’s really, really good they don’t have to read anything else – they’ll just live off the aroma…
Read more on TuesdayMedia.com

If you’re a site owner and would like to add a dash of my take on copywriting, creativity or anything else within reason, get in touch.

Jonathan Wilcock (that’s me) is a Senior Freelance Copywriter.
You can drop me line here, or email jonathan@sowhatif.co.uk