The Future Works

  • Brand
  • Digital

Brand tone of voice and website copy.

The Future Works – Website Copywriting – Home Page – Jonathan Wilcock Freelance Copywriter

There’s few things more satisfying than helping to build a brand from the ground up.

OK, there’s country walks, a soak in the bath and chocolate Hobnobs, but you know what I mean.

Anyway, back to brand language.

The Future Works is a new office campus in Slough. So new, when I first got involved there was only one block built of the planned three.

The client was going through a stage 2 branding process, and design agency, Saentys, very kindly asked me to help with brand positioning and tone of voice.

Turns out the client was prepared to be a little bit different. Well, we gently nudged them in that direction, and they were really happy to push the boat out.

The Future Works – Brand Positioning – Jonathan Wilcock Freelance Copywriter
The Future Works – Tone of Voice1 – Jonathan Wilcock Freelance Copywriter
The Future Works – Tone of Voice 3 – Jonathan Wilcock Freelance Copywriter
The Future Works – Tone of Voice 2 – Jonathan Wilcock Freelance Copywriter

Once the positioning and tone were signed off, we worked on the website, the marketing suite materials, hoardings and a brochure.

The Future Works – Website Copywriting – Intro – Jonathan Wilcock Freelance Copywriter
The Future Works – Website Copywriting – Slough – Jonathan Wilcock Freelance Copywriter
The Future Works – Website Copywriting – Waterside Inn – Jonathan Wilcock Freelance Copywriter
The Future Works – Website Copywriting – Windsor Castle – Jonathan Wilcock Freelance Copywriter
The Future Works – Website Copywriting – Smart Building – Jonathan Wilcock Freelance Copywriter

For more tone of voice and web copy work, have a look at the Mountgrange Heritage case study