Miro

  • Brand
  • Digital

Brand tone of voice and brand guidelines.

Miro have their own in-house writing team (and a damn good one it is too), but you know what it’s like, sometimes you can’t see the wood for the trees.

They had various documents, some out-of-date, some only half realised.

Their marketing people had no reliable resource to tap into for visual and verbal guidelines.

So, in partnership with Designer, Matt Molloy at For Sure Studio, I was given the task of developing and formalising Miro’s tone of voice, and writing their new brand guidelines.

These words and pictures don’t tell the whole story, but they should tell a good chunk of it:

Miro – brand guidelines front page – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines intro – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines Vive l'évolution – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines copwriting rules – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines writing in our voice – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines how we sound – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines Dos and Don'ts – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines Primary Palette – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines Colour Balance – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines The Miro Characters – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines Making Shapes – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines Making Patterns – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines Miro Experts – Jonathan Wilcock Freelance Copywriter
Miro – brand guidelines Copy Database – Jonathan Wilcock Freelance Copywriter

For more tone of voice and brand guidelines copywriting work, have a look at the MCM Architecture case study – oh, go on.