Property development & placemaking
- Brand language
- Brand naming
- Brand positioning
- Copy for web
- Tone of Voice
Naming, narrative, messaging, tone of voice, web copy…
Before we go any further, I need to say, in no uncertain terms, I am not a property and placemaking copywriting specialist.
I’ve always shied away from having a sector niche. For me, this is really important – for creativity and sanity reasons.
But, for some reason I’ve done a diggerful of work for property developers and investors recently. Maybe that’s where the money is. Maybe I wore a hard hat in my last life.
So, although this is NOT A NICHE, and I am NOT A SPECIALIST, these are a few of the property and placemaking projects I’ve worked on, and clients I’ve worked with, over the last two or three years:
Amsterdam, Brussels, Dublin, Geneva, Hamburg, Lagos, Lisbon, London, Luxembourg, Montenegro, Oslo, Vienna…
City regeneration projects, office refurbs, residential blocks, hotels, shopping centres, holiday resorts, luxury apartment complexes…
Tone of voice, brand development, campaigns, websites, brochures… ‘pin’eck, I hadn’t realised quite how much I’d done.
But, I repeat, I am not a property and placemaking copywriting specialist. Just so’s you know.