Advertising archive

  • Art Direction
  • Copy for advertising
  • Creative Direction

The first half of my career was in advertising, where I learned the craft of squeezing a big idea into just a few words – something that’s given me an edge in my more recent brand language and messaging work.

I still get the odd sniff of an ad concept/copy brief, but most of the work below was created years ago. It seemed a shame to file all of it away where no one could have a peep, so here are a few bits and bobs from the past. Some of it ran, some of it was speculative or pitch work, either way, hopefully it’s stood the test of time.

Copywriting – advertising poster campaign 4 – Jonathan Wilcock Senior Freelance Copywriter
Kinder Surprise trade press advertising. Copywriting, Illustration and ARt Direction bt Jonathan Wilcock.
Merrell walking boots, digital ads 1. Copywriting and Art Direction by Jonathan Wilcock.
The Real Junk Food Project: Advertising layouts1 – creative concepts: integrated advertising campaign
G-Shock press advertising. Copywriting and Art Direction by Jonathan Wilcock.
No Leftovers, social media. Copywriting and Content Design by Jonathan Wilcock.
Valuair – press advertising. Copywriting, Art Direction and Illustration, Jonathan Wilcock.
Liberty Human Rights press advertising. Copywriting and Creative Direction by Jonathan Wilcock.
Scoot Electric, POS posters. Copywriting and Creative Direction, Jonathan Wilcock
Sekonda press advertising. Copywriting and Art Direction by Jonathan Wilcock.
Sunshine Kids press advertising. Copywriting and Creative Direction by Jonathan Wilcock.