- Art Direction
- Copy for advertising
- Creative Direction
The first half of my career was in advertising, where I learned the craft of squeezing a big idea into just a few words – something that’s given me an edge in my more recent brand language and messaging work.
I still get the odd sniff of an ad concept/copy brief, but most of the work below was created years ago. It seemed a shame to file all of it away where no one could have a peep, so here are a few bits and bobs from the past. Some of it ran, some of it was speculative or pitch work, either way, hopefully it’s stood the test of time.