Advertising archive
- Art Direction
- Copy for advertising
- Creative Direction
The first half of my career was in advertising, where I learned the craft of squeezing a big idea into just a few words – something that’s given me an edge in my more recent brand language and messaging work.
I still get the odd sniff of an ad concept/copy brief, but most of the work below was created years ago. It seemed a shame to file all of it away where no one could have a peep, so here are a few bits and bobs from the past. Some of it ran, some of it was speculative or pitch work, either way, hopefully it’s stood the test of time.
![Copywriting – advertising poster campaign 4 – Jonathan Wilcock Senior Freelance Copywriter](https://www.sowhatif.co.uk/wp-content/uploads/2020/03/AsicsPosters4-1024x445.jpg)
![Kinder Surprise trade press advertising. Copywriting, Illustration and ARt Direction bt Jonathan Wilcock.](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/KinderPressx2-1200x698.jpg)
![Merrell walking boots, digital ads 1. Copywriting and Art Direction by Jonathan Wilcock.](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/Merrell2banners2.jpg)
![](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/Merrell2banners1.jpg)
![](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/Hedgehogs_Hippos-1200x638.jpg)
![The Real Junk Food Project: Advertising layouts1 – creative concepts: integrated advertising campaign](https://www.sowhatif.co.uk/wp-content/uploads/2017/11/RJFP2ads2-1024x585.jpg)
![G-Shock press advertising. Copywriting and Art Direction by Jonathan Wilcock.](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/Piano.jpg)
![No Leftovers, social media. Copywriting and Content Design by Jonathan Wilcock.](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/TweetSelection1a-1071x1200.jpg)
![Valuair – press advertising. Copywriting, Art Direction and Illustration, Jonathan Wilcock.](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/ThisMan_SickBag-1200x744.jpg)
![Liberty Human Rights press advertising. Copywriting and Creative Direction by Jonathan Wilcock.](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/Liberty2press-ads.jpg)
![Scoot Electric, POS posters. Copywriting and Creative Direction, Jonathan Wilcock](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/AvailableDaddy.jpg)
![Sekonda press advertising. Copywriting and Art Direction by Jonathan Wilcock.](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/SekondaCroc1200.jpg)
![Sunshine Kids press advertising. Copywriting and Creative Direction by Jonathan Wilcock.](https://www.sowhatif.co.uk/wp-content/uploads/2023/04/SunshineKidsx2.jpg)