Jonathan Wilcock Freelance Brand Voice Copywriter
Potted history: 1. Teeth cut in adland 2. Freelanced about town 3. Creative Director 4. Ran a creative agency 5. Back freelancing since 2017 (& lovin’ it).
Who am I?
Midlander marooned in the South East.
Amorphous mass of memories, hopes and desires.
The progeny of two humanoids.
Erstwhile Creative Director, drummer & paper boy.
Happy-go-lucky daydreamer.
Piscean. Vegetarian. Egalitarian.
Daft as a brush.
Serious as sandpaper.
Annoyingly optimistic.
Rubbish at confrontation.
Half decent at Scrabble.
Oh, and a very experienced freelance Copywriter.
What do my clients say?
Not sure what they say behind my back, but these are the sort of things they say to my face and inbox:
…brilliant writer and thinker… works with a level of authenticity and honesty that makes the whole process feel effortless.
Lee Sturgess
Founder and Creative Director, Polar
We’re so genuinely delighted with what you’ve done so far! Really bloody good work!
Kevin McCaul
Co-Founder, Allies
…creative, flexible and speedy… Highly recommend!
Jay Scott-Nicholls
Creative Director, Circus
How do I work?
You may need workshops and questionnaires and in-depth brand voice guidelines. Then again, maybe not. I’ll do whatever it takes to get the job done properly. Everything that’s necessary, nothing that isn’t.
You don’t want a 50-page document that could have been done in five. And you definitely don’t want someone who hides behind a wad of pseudo-science. Good job, ‘cos that’s just not me. To be honest, I’d struggle to keep a straight face.
I use simple processes and ask simple questions, to get simple answers. Because the best answers usually are the simple ones.
I concentrate on solid, tangible results. Brand voice rules and guidelines that translate to the real world. Bold ideas and beautifully crafted words that will help you create a real differentiation for your brand.
Getting it right isn’t always easy, so I ask for time to think, as well as do. I charge a fair price and in return, expect to be paid on time.
I’m here to make your life easier, not to be a royal pain in the backside. And damn, I’ll do my best to honour that promise. But I can’t do it alone.
If you go AWOL when I need answers, your project will be delayed. Not much I can do about that.
I’m also here to give you honest, objective opinions and advice. So if you insist on painting your brand in a colour that makes me wince, I’ll tell you. And I’ll tell you why. But ultimately, it’s your paintbrush, I’m not going to wrestle you to the ground and take it off you.
Last thing.
If you want more process, more jargon and more guff, I’m not the copywriter for you.
If you want someone who knows what he’s doing and knows how to make your brand voice sing, hey – let’s talk.
Last, last thing.
I do not, and will not, use AI to think, write or edit for me.
Asking me to use AI is like asking a chef to bung an Iceland Value Range lasagne in the microwave.
Sure, it’ll be kind of edible, but come on, we’re aiming higher here. We’re aiming for lip-smackingly delicious, perfectly balanced, elegant on the plate and the tongue – a meal that lasts in the memory for years to come.
As we’re (or hopefully will be) working together, I’m assuming you feel the same way too.