Brand Positioning and Tone of Voice:

What does your brand stand for? What are the key messages you need to get across? What tone of voice should you use in your communications? Can't see the wood for the trees? Get in touch.

Brand guidelines, brand positioning, brand tone of voice

Brand positioning and tone of voice
A clear brand positioning and tone of voice are two of the most important building blocks of a successful brand. In a world of ‘me too’ products and services, finding a different way of talking to your clients is sometimes the only thing you have to be able to stand out.

I’ve had the good fortune of being in on the creation of new brands and rebrands for a broad range of B2B and B2C clients. Coming up with rules for language and messaging is a bit of an honour – it’s also great fun.

I’ve facilitated brand workshops/written brand guidelines/established a tone of voice for clients including:

Anthony Nolan (Non-profit)
Basingstoke Sports Centre
Bonafidee (Software solutions)
Brebners LLP (Accountants)
Brook Learning Trust (Education)
Capita Learning & Development (Corporate training)
Cheesman (Engineering)
Childreach International (Non-profit)
Church Urban Fund (Non-profit)
cloud.IQ (Software solutions)
Eigen (Engineering software)
Garlands Leisure (Outdoor pursuits)
Hilden Park (Golf and leisure club)
Horder Healthcare (Non-profit)
JEM + BEA (Designer bags)
Marshall-Tufflex (Electrical manufacturing)
Mountgrange Heritage (Estate agents)
Mount Green (Housing association)
Nepal Youth Foundation (Non-profit)
Ovenden (Haulage and construction)
Pepenbury (Non-profit)
Petworks (Pet products)
Rabbit & Hare (Digital design)
SETSA (Education)
The Light At Euston (Non-profit)
Tilling Creative Group (Video production)

Read my blog post on how to write a creative brief for more on tone of voice.
I’ve also written guest posts on Tone of Voice for The Logo Creative Blog:
Let Me Write You A New Logo
The Designer’s Guide To Brand Tone Of Voice