I had already worked with Animal Aid to create hard-hitting campaign films highlighting serious issues such as factory farming and animal testing. To celebrate their 30th anniversary, they wanted a campaign that would have more of a family-friendly feel, so that they could connect with a wider audience.
The ’10 Ways to Transform Your World’ roadshow had something that everyone could engage with. It encouraged people of all ages to explore ideas such as recycling, vegetarianism, cruelty-free products and the benefits of cutting down on dairy products.
Roadshow trailer, direct mail, literature, campaign film and touchscreen game.
Concepts, copywriter, art director and creative director.
Illustration: Andy Tuohy
Film production: Vertical Productions
For a very different design project also featuring a digital element, check out this work for Davies Tanner