Dubbed the ‘snoopers’ charter’, the Government’s proposed communications data bill would allow unrestricted access to the UK’s texts, emails, telephone calls, social media and internet activity.
This integrated campaign raised awareness, generated donations, increased membership subscriptions and ultimately helped Liberty to force the bill to be scrapped.
Press advertising, press inserts, direct mail, email marketing, digital advertising and web landing pages.
Concepts, copywriter, art director and creative director.
For more of my integrated work, check out this campaign for Animal Aid