I worked on the Dubai Tourism and Commerce Marketing account for three consecutive years. Responsive e-newsletters were sent to four audiences, with up to 40 different broadcasts going out each year.
From the client’s outline content plans, I was responsible for pulling together all copy and image content, as well as managing the broadcasting and reporting via Campaign Monitor.
It was incredibly satisfying watching open and click-through rates steadily increasing, as bounce rates and spam complaints were dramatically reduced.
Copywriting, picture editing, content population, broadcasting and reporting.
For another project that includes email marketing, check out this campaign work for Liberty Human Rights