Côtes du Rhône, along with all French wines, was being hammered by new world wines.
Several creative routes were presented, but the client was brave enough to choose one that did away with all traditional wine advertising conventions. The resulting increase in sales saw the campaign running for 10 years.
Consumer press, trade press and posters.
Concepts, copywriter and art director.
Illustration: Robert Thompson
For more of my advertising work, check out this campaign for Kinder Surprise